Adidas Outdoor Joins MAFF As 2017 Supporting Partner
The Mountain & Adventure Film Festival will award two eligible pass holders with Adidas Outdoor apparel packages including pants, shirts and an outer layer. The winner will be chosen January 22, 2017.
JCPenney Installs Nike Shops In 600 Of Its Locations
The new Nike shops will boast enhanced visual elements featuring world-class athletes and signage to help shoppers find gear for basketball, training, running and more.
Under Armour Names Former VF Corp. Talent To VP Of Investor Relations
Lance Allega joins Under Armour after serving as head of investor relations and strategic accounts for VF Corporation.
Brooks Running Company Promotes New EVP, GM Of Global Sales
Dan Sheridan has been with the company for 19 years.
Reebok Launches Campaign Celebrating Physicality and Human Connection
Reebok launched a new campaign, ‘Hands,” that will makes thousands of top trainers available for free in key cities across the U.S. this week.
SFIA To Again Host Start-Up Challenge At 2017 Industry Leaders Summit
Up-and-coming startups can now submit pitches to become finalists in the ‘2017 SFIA Start-Up Challenge.’ The top five finalists will then be given time to pitch their ideas to industry executives, C-Suite attendees and SFIA’s Board of Directors.
New Balance Launches Letters To My Future Self Campaign
The campaign launch features Boris Berian, who went from a fast food line cook to an Olympic finalist and World champion runner in 18 months and Alexis Sablone, a female X Games Gold Medalist who is also a MIT graduate/architect.
NRF: Holiday Sales Grew 4 Percent
The numbers exceeded NRF’s forecast of $655.8 billion, which would have been an increase of 3.6 percent.
American Apparel To Close All 110 Stores And Headquarters
American Apparel, which last week was acquired Gildan Activewear, began laying off about 2,400 employees in Southern California, the majority of which worked at its Los Angeles headquarters.
VF Corp. Appoints VP Investor Relations
VF Corp. stated that Joe Alkire has been named vice president, investor relations and financial planning & analysis, effective immediately. He will report to Scott Roe, VF’s chief financial officer.
RYU Apparel Launches Size Exchange Program
Officially launched January 1, 2017, Up-Down allows any customer whose size changes, either by adding muscle or losing weight, within one year of purchasing a RYU clothing item to return that piece to RYU or donate it to charity for a replaced item in a new size at 50 percent off.
Top Of The World And J. America Form One Company
The planned merger is scheduled to close by the end of January. The combined business will include four distribution facilities across Oklahoma and Michigan, a design center in Columbus, Ohio, a sales office in North Carolina, and a Hong Kong-based sourcing office.
Nike Expands Support For Diversity With Two New Partnerships
Nike Inc. unveiled two new partnerships with world-class community organizations, PeacePlayers International and MENTOR.
Newton Running Unveils Massive 2017 Ambassador Team
The group was culled from more than 860 applications and sits at nearly 100 people, comprising athletes, students, new runners, elite age groups, teachers, coaches, professionals, mothers, fathers, philanthropists and more.
Ugg Collaborates With 3.1 Phillip Lim
Ugg for Men, a division of Deckers Brands, will launch a limited edition fall 2017 collaboration with designer Phillip Lim as part of his 3.1 Phillip Lim line.
