Pearl Izumi, a manufacturer of performance cycling apparel and footwear, will be the exclusive cycling clothing brand of the Old Man Winter Rally on February 12 in Lyons, CO.

The third annual Old Man Winter Rally will collect funds for Can’d Aid Foundation, a nonprofit aimed at rebuilding flood-damaged hiking and biking trails.

“Pearl Izumi is the perfect fit for the Old Man Winter Rally since they make the best cycling clothing – no matter what conditions Old Man Winter sends us this year,” said Josh Kravetz, producer of the event. “The first year, the event saw high 60’s, sun and wind. In 2016, riders endured icy roads in the morning and wet, muddy conditions in the afternoon. Riders that wore the right clothes had some of the best results.”

Pearl Izumi will be donating products as prizes on race day. Participants will have the opportunity to collect “snowflakes” throughout the different courses, and each snowflake collected guarantees a prize from one of the sponsored brands.

“We’re excited to be part of this great local event,” said Pearl Brand Manager Andrew Hammond. “The fact that it’s an endurance event run in early February in Colorado’s Front Range adds an extra wrinkle for participants, and we hope we can help them choose the right gear to make it a great day on the bike.”

The event is organized by the 14-year-old event producing company, Adventure Fit. Old Man Winter Rally is the sister race to Gold Rush, the summer version of this event, which Pearl Izumi will also sponsor. Gold Rush is in its second year and takes riders up into the old gold mining trails behind Boulder, CO.

Photo courtesy Pearl Izumi