Alterra Mountain Co. Announces 4-Year Sponsorship With Smartwool
Alterra Mountain Co. announced Tuesday that Smartwool has been named the official Merino wool base layer, underwear and sock of all 14 Alterra Mountain destinations throughout North America.
Kohl’s Partners With Weight Watchers
Kohl’s announced a new, strategic collaboration with WW, formerly Weight Watchers, to pilot a variety of health and wellness offerings to help customers and Kohl’s associates on their wellness journeys. The projects include the debut of its first in-store WW Studio, the introduction of WW Healthy Kitchen products at select Kohl’s stores and on Kohls.com, as well as subsidized WW Freestyle program memberships for Kohl’s associates through Kohl’s Healthy Rewards.
Fanatics Specialty Shop Arrives On Walmart.com
Wal-Mart is introducing the Fan Shop by Fanatics on Walmart.com. The site will offer hundreds of thousands of items from professional sports leagues, including NFL, NBA, MLB, NASCAR and MLS, and top brands, including Nike, New Era, Majestic and Fanatics.
Champion Recruits Magic Johnson For Centennial Anniversary Campaign
Champion is partnering with sports legend Magic Johnson to support its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team. As part of the campaign, Champion will engage with teams small and large around the world to share their passion about teamwork and what it means to them to be a team.
Puma Appoints Chief Sourcing Officer
Puma has promoted Anne-Laure Descours to chief sourcing officer and member of the management board. Puma’s Chief Operating Officer Lars Radoor Sørensen has stepped down to pursue other interests.
Adidas Signs Four Female Hockey Players
Adidas signed four female hockey players, Brianna Decker and Kendall Coyne Schofield from the U.S. Women’s National Team and Canada women’s national team members Rebecca Johnston and Renata Fast.
Adidas Doubles Down On Commitment To Using Recycled Plastic
Adidas in 2018 produced more than five million pairs of shoes containing recycled plastic waste. The company now plans to more than double that figure this year.
Retail Reports Roundup – January 28
Retail studies arrived last week around growing consumer demands for free shipping, Nike and Adidas landing among most admired companies, more brands expecting to start selling on Amazon in the next five years and more.
New Era To Sponsor Madden NFL 19 Championship Series
Electronic Arts and the National Football League (NFL) announced Bose, New Era Cap and Snickers as the official brand sponsors of the Madden NFL 19 Championship Series.
Nike Reopens Blue Ribbon Sports Store
Nike has opened Blue Ribbon Sports, a store designed to serve as a community space for local runners in Santa Monica, CA.
Revtown USA To Open Store At The Edit Roosevelt Field
Revtown, the men’s denim brand founded by three former Under Armour executives, will open its first physical store at The Edit Roosevelt Field at Roosevelt Field Mall in Garden City, Long Island.
Mammut To Open Sales & Marketing Office In Denver
Swiss outdoors brand Mammut on Friday announced a new regional sales and marketing office in Denver, CO. After assessing customer and consumer needs in North America, the brand is excited to branch closer to many key accounts as well as consumers utilizing life-saving avalanche gear.
Bass Pro Appoints Mike McDermott As New President
Bass Pro Shops said Michael P. McDermott, a former executive at the Lowe’s home-improvement chain, will replace Jim Hagale as president. McDermott will guide the next phase of the integration of Bass Pro and Cabela’s and accelerate the outdoor retailer’s omni-channel efforts.
Active Lifestyle Falls Short On CDP’s Rankings Of Environmental Practices
Johnson & Johnson, Nestle, China Mobile and Microsoft did but no firms in the active lifestyle industry scored top marks in CDP’s prestigious annual rankings of corporate efforts to slow climate change. Hanesbrands, Adidas and Puma scored above-average grades.
Aisle Talk Week Of January 21
Top headlines from the active lifestyle industry you may have missed this week, including, Emerald Expositions saying that after canceling Interbike, it is considering two options that could bring a bike element to either the Outdoor Retailer Winter or Summer Market.
