Under Armour Sees Record Schools In March Madness
While Nike still dominates March Madness sponsorships. Under Armour saw a record 17 of its schools head to the NCAA men’s basketball tournament, up from only 10 the prior year. While Nike still dominates March Madness sponsorships. Nike sponsored 40 of the 68 schools and Adidas, 11.
Adidas Announces Supervisory Board Candidates
The Supervisory Board of Adidas AG announced the candidates that will stand for election to the Supervisory Board as shareholder representatives during the Annual General Meeting on May 9, 2019
FBF Originals Named Licensee Of The Alliance Of American Football
BF Originals, LLC, a manufacturer of licensed and novelty socks, has been named a licensee of The Alliance of American Football.
Adidas Signs Alex Bregman
Adidas announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) third baseman Alex Bregman of the Houston Astros.
Mizuno’s Profits Sink In Third Quarter And Nine Months
Mizuno Corp reported operating profits dropped 15.1 percent in the nine months ended December 31 as sales declined 4.9 percent. Operating profits in the third quarter were down 25.0 percent.
Shopko To Close Remaining Locations
Shopko, which has been in bankruptcy proceedings since January, plans to close its remaining 120 stores by mid-June.
AAFA Appoints New Chairman
AAFA appointed Gary Simmons, director, Intradeco Apparel Inc., as its new chairman, replacing Thomas Glaser of VF Corp.
Puma To Sponsor La Liga
Puma has reached a deal to replace Nike as the sponsor of’ La Liga, the Spanish soccer league body, according to reports. Nike had sponsored La Liga for 23 years.
Nester Hosiery Appoints Matt Brucker As VP of Sales
Nester Hosiery, a leading US manufacturer of performance merino wool socks, hired Matt Brucker as Vice President of Sales effective immediately.
Grassroots Outdoor Alliance To Phase Out Paper Workbooks
Grassroots Outdoor Alliance, with the help of The North Face, is taking a step toward a paper-free future by encouraging and subsidizing a membership shift away from use of the paper “workbook,” the ubiquitous outdoor industry sales tool.
Esports Set To Take Off
EMarketer became the latest research firm to come out with the bullish forecast on the growth potential of esports as well as the related advertising opportunity to reach a hard-to-reach and coveted millennial demographic. The reports come as Nike, Adidas, Puma, Fanatics, Champion and others have all recently inked sponsorship deals.
The Buckle Sees Slight Decline In Q4 Profits
The Buckle Inc. reported in earnings in the fourth quarter dipped 2.1 percent on a 6 percent revenue decline.
Nikita Joins Snowboarder In Presenting Ms. Superpark 2019
Nikita Clothing has signed on as the presenting sponsor for Ms. Superpark for 2019.
Under Armour Names Chief Design Officer
Under Armour, Inc. announced the appointment of Kasey Jarvis as its new chief design officer. Jarvis joins Under Armour from Black Diamond Equipment.
L.L. Bean Resumes Growth In 2018, Bonuses Return
L.L. Bean reported sales reached $1.6 billion in 2018, a 1 percent gain over 2017. Based on those results, the company’s directors approved a 5 percent annual pay bonus to about 5,400 year-round employees and an additional 2 percent enhancement to their 401(k) contributions.
