SGB Apparel

Adidas Extends Kansas Deal Through 2031

The University of Kansas and Adidas announced the extension of their footwear and apparel agreement through 2031. The university said the deal is one of the largest apparel partnerships in college athletics.

Rocky Brands Inc. Ramps Up Reinvestment After Strong Q1

Marketing efforts clearly paid off for Rocky Brands Inc. in the first quarter, with the company reporting a 9.1 percent earnings increase on a 7.4 percent revenue gain, both of which beat Wall Street’s estimates. Now the company plans to double down on that strategy by reinvesting some of the profits from last quarter into a revamped and rejuvenated marketing strategy aimed at taking more share across end markets.

Adidas, Reebok and Patagonia top 2019 Fashion Transparency Index

Three sportswear and outdoor brands – Adidas, Reebok and Patagonia – are leading the way on transparency amongst the world’s 200 largest fashion brands and retailers by disclosing a wide range of human rights policies, commitments and outcomes, as well as who their suppliers are, Fashion Revolution’s Fashion Transparency Index 2019 revealed.

Lululemon Looks To Double-Down on Men’s, Digital And International

Lululemon Athletica, at its first analyst day in five years and first under new CEO Calvin McDonald, unveiled a five-year growth plan to double its men’s and digital businesses and quadruple its international business. Surprises include its planned expansion of fitness accessories, including rollers and training gloves, and its entry into the footwear category.

Nike Announces Dr. John C. Lechleiter’s Retirement From Board

Nike Inc. announced that Dr. John C. Lechleiter, a director of the company since 2009 and former chairman, president and chief executive officer of Eli Lilly and Company, has decided to retire and will not stand for re-election to the board of directors of Nike Inc. at the September 2019 Annual Meeting of Shareholders.

Consumers Willing To Pay Up For Sustainability

According to CGS 2019 U.S. Consumer Sustainability Survey, more than two-thirds of Americans consider sustainability when making a purchase and are willing to pay more for sustainable products. Gen Z shoppers led the way, with 68 percent having made an eco-friendly purchase in the past year.

Saucony Appoints Shawn Hoy As VP Of Product

Saucony, a division of Wolverine Worldwide Inc., announced the appointment of Nike veteran Shawn M. Hoy to vice president of global product, effective immediately. In his new role, Hoy will be responsible for guiding Saucony’s global brand footwear and apparel strategies, including design, development, and product innovation.

Nike Inc. Creating Separation In Athletic Apparel

Nike Inc.’s athletic apparel offering is gaining mindshare among consumers in four categories—innovation, fashion, style and value—mostly at the expense of Under Armour, according to a recent survey from Canaccord Genuity Capital Markets.

Tech Gear 5.7 Appoints COO

Tech Gear 5.7 Inc., makers of Fieldsheer Performance Motorcycle Gear and Mobile Warming Heated Apparel, announced the hiring of Eric Creagh as the company’s new chief operating officer.