Primer 180 Scores on New Creative Director
Minneapolis based marketing agency, Primer 180, welcomes Walt Burns as its' new creative director…
Ten Universities Selected to Compete in First Outdoor Nation Campus Challenge
Outdoor Nation and The North Face selected the 10 schools that will go head-to-head in the first ever Outdoor Nation Campus Challenge, which pits college outdoor clubs against each other to see which can get the most people in their student bodies and sur
ATA Show to Split Venues Between Indy and Louisville
The Archery Trade Association (ATA) will bring the industry's largest trade show back to the Kentucky Exposition Center in 2016, 2019 and 2024…
2XU Appoints First U.S. President
2XU, the Australian performance and compression apparel brand, named Scott Taylor as its first president for the United States. Taylor comes from Nike and Under Armour.
The hiring follows an investment by LVMH Equity Fund L Capital Asia 2…
Epoch Lacrosse Signs With Team Adrenaline and LXM
Epoch Lacrosse has officially signed on as a sponsor of Team Adrenaline Lacrosse and the LXM Pro Tour. Epoch will be providing Team Adrenaline’s players with lacrosse equipment…
Russell Athletic Introduces First Football Shoulder Pad System
Russell Brands, LLC introduced its first football shoulder pad system, which it claims uses new materials that significantly reduce the transmission of force and does not interfere with X-ray imaging…
Coolcore Scores High in Hohenstein Testing
Coolcore said its chemical-free fabric has become the first product worldwide to be awarded the Hohenstein Quality Label: ‘Innovative Technology – Cooling Power’…
The TJX Companies Prices $750 Million in 2.75 Percent Notes
The TJX Companies Inc., which owns Sierra Trading Post, has priced $750 million in notes it will use to refinance $400 million of higher interest debt and use for working capital and general corpoate purposes…
Garmin Ltd. Names Doug Boessen Next CFO
Garmin Ltd. announces that Doug Boessen has joined the company and will serve as chief financial officer and treasurer beginning July 31…
Green Lane Study Documents Big Safety Gains
A protected bike lane increases bike traffic on a street by an average of 72 percent, according to a new Portland State University (PSU) research study released Monday that offers the most comprehensive evaluation of protected bicycle lanes to date…
Quiksilver/Roxy Partner with Flip Flop Shops to Help Fight Heart Disease
Quiksilver and Roxy have teamed up with Flip Flop Shops in support of the retailer's “the Heart To Sole: Creating a Stress Free America” campaign. Throughout the month of June, Roxy and Quiksilver will donate fifty cents from the sale of two limited
Keen Launches Follow Your Feet Campaign
Keen is launching Follow Your Feet, a campaign to show the brand’s fans and future fans how each individual action can add up to something bigger. This call-to-action campaign weaves together stories from inspiring Keen ambassadors, deserving non-pr
Quiksilver’s Q1 Losses Widen on Steep Revenue Decline
Quiksilver Inc.'s net loss swelled nearly 64 percent to $53.1 million in the second quarter due in part to an more asset impairments and a 9 percent revenue decline. Sales fell 16 percent on a currency-neutral basis in the Americas. The company said
PHIT America Announces New Olympic Ambassadors
PHIT America – the non-profit education and advocacy organization designed to combat the nation’s inactivity and obesity crisis – announced two-time USA Hockey Olympic silver medalist Brianne McLaughlin and bobsled pilot Jazmine Fenlator as its late
Oliberté Hires PR Firm
Turner PR added Oliberté to the agency’s fashion and lifestyle portfolio. Turner will serve as the brand’s U.S. PR agency of record…
