Minneapolis based marketing agency, Primer 180, welcomes Walt Burns as its' new creative director.
Burns has 20 plus years of experience creative visioning and directing impact solutions for brands like Mountain Hardware, Timberland, Nike, BMW, Vasque, and Stormy Kromer.
“So many firms just hammer away at outdoor enthusiasts with a singular voice and a commercial message focused exclusively on the hunter, the fisherman, or the camper. My hope is to engage folks as humans first; to make our work really thoughtful, so that people feel the experience”, says Burns.
“We scored big when Walt agreed to join the firm”, says President of Primer 180 Sarah Donnell. “Early on, when he was with J. Walter in Chicago, and Mullen in Boston, he chiseled his way into opportunities that focused on outdoor clients; we're talking BIG outdoor clients. He was an early adapter in blending vocation with avocation.”
“One of Walt's greatest strengths is his ability to communicate a message quickly, while at the same time communicating a deeper thought that stirs the reader, or viewer. That's finesse. That's art. And it's a remarkable skill”, says Donnell.
