Fjällräven Hires Marketing Director for North America
Swedish heritage brand Fjällräven appointed Joe Prebich as the brand’s director of marketing in North America. In his most recent role, he served as the director of marketing for Zeal Optic…
Study: Wearables Helping Americans Lose Weight
It's the second full week of 2015 and already 83 percent of Americans are expected to lose the New Year's weight loss resolution battle, according to The Psychology of Weight Loss, a new study on consumer behaviors conducted by Instant.ly…
Salt Life Adds Surf Ambassador
Salt Life, which is owed by Delta Apparel, has added Timmy Curran to its Salt Life team ambassador roster. Professional surfer and musician, Curran has been a professional surfer…
Garmin Acquires Backtracker Bike Radar
Garmin Ltd. has acquired the assets of iKubu (Pty) Ltd., a privately-held designer of computer vision and radar systems for the cycling market. IKubu was in the final stages of developing the Backtracker low-energy bike radar…
Retail Holiday Sales Increase 4 Percent
Total holiday retail sales, which include November and December sales, increased 4 percent to $616.1 billion, according to the U.S. Commerce Department. The results were just shy of the National Retail Federation's projected forecast of 4.1 percent g
GoPro Partners with Vislink to Develop Live Wireless HD Video
GoPro Inc. is working on technology that will allow broadcasters to integrate live feeds from the GoPro HERO4 camera into live broadcasts to provide viewers the athlete's perspective in real-time…
National Golf Day 2015 Set for April 15 in Washington, D.C.
We Are Golf – a coalition of the game’s leading associations and industry partners – announced the eighth annual National Golf Day will be held Wednesday, April 15 on Capitol Hill in Washington, D.C…
Pearl Izumi Hires PR Agency of Record
Pearl Izumi has hired Verde Brand Communications as its public relations and brand communications agency of record…
Yuba to Kick Off 20-city E-bike Tour Saturday
Yuba Bicycles will embark on a 20-city, three-week electric cargo bike demo tour this Saturday (Jan. 17) in a bid to plug into growing public interest in electric bikes. The first leg of the yearlong “Power Up” tour will visit…
Chaco Names Sales Agency of the Year
Chaco selected Outdoor Sports Marketing (OSM), which covers the Southeast territory, as its sales agency of the year …
Ebay Enterprise Caps Banner Year with 1,015 New Client Wins
Ebay Enterprise, an Ebay Inc. company, announced the company secured 1,015 new client wins and 1,711 renewals and extensions with brands and retailers in 2014. Boxpark, Finlux, and Shoe Carnival are among the new companies implementing Ebay Enterprise ind
30 Brands to Represent at OR’s Made in America Showcase
Outdoor Industry Association and Outdoor Retailer have announced the 30 outdoor companies whose products will be featured in the second Made in America Product Showcase at OR Winter Market, Jan. 21-24, 2015. New to this show is the Made In America Road Ma
Good Vibrations Shoes Executes Reverse Stock Split
Good Vibrations Shoes Inc. announced a ten for one reverse split, which was approved by FINRA. The change in share structure marks the completion of the goals the company set for itself in 2014, which it views as its organizational year, making 2015 its “
Hydro Flask Names Senior Hires
Hydro Flask announced that Joe Smith joined the company as director of product Jan. 5 and that Leanne Champion started as director of marketing Dec. 18, 2014…
Orvis Names New Director of Rod Shop Manufacturing
Orvis has named Don Swanson to replace its long-time director of rod shop manufacturing Jim Logan…
