Lululemon Has Cajones
Lululemon shocked the airwaves with its “ABC Gear,” a new, ballsy category targeted at the male consumer.
Reebok-CCM Donates to Residents Affected by Fort McMurray Fire
Reebok-CCM Hockey, a subsidiary of the Adidas Group headquartered in Montreal, has pledged more than $2000,000 worth of hockey equipment to those affected by the fires in Fort McMurray.
Callaway Signs Handful of Top-Ranked Amateurs
Callaway Golf Company signed five top-ranked amateurs to its professional staff.
Riddell Pledges $100,000 to Safer Football
Riddell pledged $1000,000 for the second season of its Smarter Football program, a grassroots campaign that recognizes and rewards those who advance the sport through more progressive playing habits.
Microban Relaunches Global Textile Division
Microban International Ltd., the global leader in textile odor control and prevention, will relaunch its global textiles division.
Newell Brands to Divest $250-300 Million That Could Include Active-Lifestyle Brands
Newell Brands, which now owns more than 50 sporting goods and outdoor brands after its recent acquisition of Jarden Corp., announced this week it has plans to divest product lines with combined annual sales of $250-to-$300 million over the next two to three years.
Olympic Athletes Resort to Fundraising Online
Olympic hopefuls preparing for the August 2016 Summer Olympics in Rio de Janeiro, Brazil have taken to online fundraising platform, GoFundMe to expense their trips.
Chaos Headwear Builds Hybrid Sport/Fashion Category
Chaos Headwear has expanded into the luxury and specialty boutique market for active fashion with a new “LUX” collection of hybrid sport/fashion designs.
Reynolds Hires EU Sales Manager
Reynolds Cycling has hired Alexander Mai as the Sales and Marketing Manager EMEA. Mai brings a long history of European brand management.
Newell Brands Exit from Some Brands to Slow Jarden’s Growth
Newell Brands Inc. said plans to jettison product lines with $250 million in annual sales over the next two to three years will slow core sales at Jarden Corp. in fiscal 2016…
Nike Supports OHSU’s Freestyle Program
Nike has again partnered with OHSU (Oregon Health & Science University) to support the school’s 13th annual Doernbecher Freestyle program.
CW-X to Sponsor BattleFrog Obstacle Race Series
CW-X has signed on as an official sponsor of the BattleFrog Obstacle Race Series College Championship.
Nester Hosiery Names New CEO
Nester Hosiery promoted president Kelly Nester to the position of CEO.
Under Armour Renews Partnership with Buster Posey
Under Armour announced a multi-year extension of its partnership with Buster Posey.
Nike Appoints VP, GM Global Basketball
Nike Inc. said Craig Zanon has been named VP, GM of Nike Global Basketball, replacing Michael Jackson who has resigned from Nike.
