Nike Inc. said Craig Zanon has been named VP, GM of Nike Global Basketball, replacing Michael Jackson who has resigned from Nike. The position is effective immediately and reports to Jayme Martin, VP, GM of Global Categories.
Zanon, a 27-year Nike veteran, brings deep experience and leadership to Nike’s basketball business, having previously led the category for seven years. In his expanded new role Zanon will not only run the Global Basketball category, he will also lead Nike’s strategic partnership with the NBA starting October 2017. In Global Basketball, Zanon will continue to develop the sport with consumers through innovative products, services and experiences, fueled by the game’s best players.
Through the NBA partnership, Zanon will leverage Nike’s deep innovation expertise to deliver the best performance products for men and women on and off the court, and bring fans closer to the game than ever before to grow the sport of basketball around the world.
In the interim, Zanon will also continue to lead Global Men’s Training for Nike. Zanon has held a number of leadership roles across categories, product engines and geographies, including VP, GM of Global Basketball; VP, GM of U.S. Footwear; and GM of the Americas.