Jordan Brand to Continue Derek Jeter Sponsorship
Jordan Brand announced that it has reached a deal with baseball legend Derek Jeter to remain with the brand, creating the role of ‘Captain’ within the iconic brand’s training category and family of baseball athletes. The brand will also continue Jeter’s signature RE2PECT line.
Alleson Athletic Appoints VP of Sales
Alleson Athletic, a leading sporting goods apparel supplier of stock and sublimated uniforms, spirit wear and outerwear, announced the appointment of John Lavelle as vice president of sales.
Helly Hansen Sees Bounceback Year in 2015
Helly Hansen Group reported sales grew 22 percent in its year ended December 31 to NOK2,57 billion ($305 mm) and advanced 12 percent on currency-neutral basis.
Sympatex Technologies Appoints New CEO
Sympatex Technologies GmbH appointed Rüdiger Fox as its CEO. Michael Kamm, its CEO since 2010, has left the company by mutual agreement.
New Era to Open Retail ‘Lab’
New Era joins AEG as a Founding Partner and exclusive headwear provider to L.A. LIVE, and will establish a retail “Lab’ at the L.A. Kings’ Staples Center.
Play It Again Sports Parent Sees Q2 Income Expand
Winmark Corp., the parent of Play It Again Sports, reported net income rose 13.7 percent for the quarter ended June 25, to $5.4 million, or $1.25 per share.
Helly Hansen Delivers Turnaround Year
Helly Hansen, which was undergoing a cash crisis at the start of 2015, scored a major turnaround last year.
UFC Cashes Out
Heralded as the “largest deal ever in the history of sports,” UFC, the fast-growing professional mixed martial arts (MMA) organization, reached an agreement to be acquired by Hollywood mega-talent agency WME-IMG for $4 billion.
Ronda Rousey Gets Real in New Reebok Spot
Reebok revealed its new chapter of the Be More Human campaign, #PerfectNever, getting a boost from UFC champion Ronda Rousey.
Women’s Activewear Line Epidemia Celebrates Women & Girls in STEM
A new mission-driven women’s activewear line, Epidemia Designs, is bringing a line of science-inspired designs made to encourage and support women and girls pursuing education and careers in STEM.
Yogasmoga Expands High-level Design Team
Yogasmoga, a premium yoga-inspired athletic apparel company, built out an expanded deign leadership team to include Sandy Dalal, Alexa Adams and Judith La Branche.
Adidas to Help Fund Soccer Fields for NYC
Adidas has partnered with the U.S. Soccer Foundation, New York City F.C. and New York City to build 50 junior-sized soccer fields in New York City’s five boroughs over the next five years.
Skirt Sports Goes Brick-and-Mortar
Skirt Sports, the hear-her-roar brand created by collegiate athlete turned Ironman Champion Nicole DeBoom, has officially set up shop.
Kevin Wulff Invests in Mitchell & Ness
Kevin Wulff, the former head of Asics North America, has made an investment in Mitchell & Ness, according to a press release. As reported, Adidas Group sold the fan apparel label to Juggernaut Capital Partners.
Yue Yuen’s Sales Inch Up in June
Yue Yuen Industrial Holdings reported sales during the month of June rose 0.3 percent to $754.4 million.
