ANTA Sports Products Limited, a leading sportswear company in China, issued that Klay Thompson’s sneaker line, the ANTA KT series, surpassed the 650,000 pair mark, becoming the fastest growing NBA-player endorsed ANTA product.
The ANTA KT series was first launched in 2015 and recorded about 150,000 pairs orders in its first year.
In addition to the original KT1, special editions of KT models were introduced to echo the NBA Playoffs and Finals and became instant hits. The KT series has achieved more than 500,000 orders for 2016 trade fairs, the company asserted.
Ding Shizhong, Chairman and CEO of ANTA Sports, commented, “While I am sad to see the Warriors missing out on the crown this season, I am thrilled to announce that the KT series topped the charts in China in terms of growth amongst all ANTA basketball lines. Klay’s outstanding performance this season certainly reflects the quality of our brand.
“The launch of the Klay Thompson series products was one of the most closely watched endorsement deals in recent years for a Chinese brand and a bold move by Klay who left a legacy brand for his namesake line,” Shizhong added. “Later this year, we will launch additional special edition KT lines and will host a number of high profile promotional events, ensuring ANTA’s basketball-related products reach new heights.”
