Aku, the Italian manufacturer of hiking and trekking boots, announced that The Uber Group has been retained as its new sales agency to support sales throughout the southern states.

“Our training in outdoor technical footwear is extensive and began in the late 80s. We’ve been trained by nearly every footwear manufacturer and we’ve outfitted thousands of customers for backpacking, trail running, climbing, and skiing,” said Michael Lumpkin, partner at The Uber Group. “We’re excited to get started with Aku footwear and to be a part of building this unique European brand here in the U.S.”

Uber Group is a full-service sales agency that was started in 2006 by Steve Carvalho, Michel Lumpkin, and David Kramer. They have represented key brands including Arc’teryx, Salomon, Smartwool, Eagle Creek, Nemo, Petzl and more. Uber Group will cover sales for Aku in Virginia, West Virginia, Kentucky, Tennessee, Mississippi, Alabama, Georgia, North Carolina, South Carolina and Florida.

“The Uber Group brings expertise in sales throughout a region that is rapidly growing for Aku Outdoor,” said Canice Harte, V.P. sales and marketing at Aku Outdoor. “Despite the pandemic, the country is beginning to open and retailers are looking for inventory that will move. We feel that The Uber Group is nicely situated to help us sell in the Aku brand with key retailers in the south.”

Photo courtesy Aku