Deuter drops the latest addition to its Alproof series, the Alproof Tour, winner of the ISPO Award for top-tier design and innovation.
Agency: rygr
DPS and Phantom Glide Partner with Full Cycle for Winter Pop-Up
Join roster of top ski brands at Full Cycle’s winter ‘shop-in-shop’ concept in Boulder, CO
Rumpl Lands Josh Weichhand as New Vice President, Global Brand Marketing
Iconic outdoor brand hires the outdoor industry vet and strategic marketing professional, who brings a vision for growth
Primus Introduces Fritid Collection of Reusable Containers
Swedish outdoor cooking brand’s new collection of mugs, water bottles, and food containers makes it easy to bring favorite drinks and snacks on adventures
Backcountry and Shaun White Adds Women’s Line of Snowboard Apparel to Namesake ‘Whitespace’ Brand
Global snowboard icon adds a women’s base layer, puffer jacket, and riding kit to growing Whitespace brand
DPS Skis Announces Used Ski Trade-In Program
SALT LAKE CITY (Oct. 10, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, launches Revive. The new program gives customers a chance to trade in qualifying used DPS skis for a credit towards new DPS skis and gear. Credits amount up to $500 depending on the condition of […]
Primus Makes The World’s Best Camp Stoves Even Better For Spring 2021
Popular campfire collection, backpacking stove sets redesigned for improved user-experience and performance, as well as reduced environmental impact
Rumpl Teams With Unify Brand Partnerships To Lead United Kingdom Distribution Efforts
Leader in technical blankets enters strategic partnership to expand UK presence
Rumpl Launches Collection Designed By Native American Artists With The First Peoples Fund
The designs by Jordan Craig and Darby Raymond-Overstreet reflect the brand’s ongoing commitment to raise awareness and better support the Native American community
Front Runner Outfitters Announces New Quick Release Awning Mount
South African overland brand provides users with a convenient solution to quickly mount or remove awnings from Slimline II rack system
Introducing Dakine x Range: A Recycled Capsule Collection For Everyday Use
Dakine and Range release a bag and accessory collection featuring post-consumer recycled materials and sensible storage solutions
Brown Folks Fishing Tackles Racism And Inequality In Fishing Industry With New Pledge
The Orvis Company to become first Angling for All pledgee
With Earliest Detection Of The Eastern Equine Encephalitis (EEE) Virus In 20 Years, Experts Recommend Insect Repellent As Key To Protection
Natrapel® insect repellent offers solutions with CDC-recommended ingredients to repel mosquitoes that may carry EEE as the potentially fatal mosquito-borne virus peaks in summer months
Salomon Announces Spring 2021 Running And Hiking Collections
The cult-favorite X Ultra 4 hiker receives a complete redesign, while the new Sense Ride 4, S/Lab Phantasm racing flat and expanded women’s hydration collection launch for the run category
Experts Urge Precautions And Protective Measures As Tick Season Hits Hard
Protection, education and awareness critical in mitigating the chance of contracting a tick-borne disease like Lyme disease
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal