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Agency: Backbone Media
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La Sportiva Launches the Prodigio Pro, A Supershoe for the Mountains
Boulder, Colo. (Jun 27, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced their Spring 2025 footwear line. The collection is highlighted by the Prodigio Pro, the most cushioned and responsive trail running shoe the brand has made to date. The Italian brand is also expanding the Prodigio family to its […]
Noble Biomaterials Partners with E.Dye and Beverly Knits; Launches ‘Prism’ Fabric at Functional Fabric Fair NYC
Noble and E.Dye develop “Prism”. State-of-the-art fabric uses 80 percent less water, 90 percent less chemistry with 100 percent odor control and is fully recyclable.
Meindl USA Celebrates Five Years; Introduces New Hiking Footwear for Summer 2024
Meindl USA, the exclusive provider of premium handcrafted Meindl footwear in North America, is excited to celebrate its 5-year anniversary of providing high-quality footwear and customer service to outdoor enthusiasts. Founded in 2019 by experienced professionals in the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s legendary footwear and […]
Gerber Gear Teams Up with Brooklyn Bell to Expand Limited Edition Artist Series
Outdoor artist and mountain athlete, Brooklyn Bell, infuses signature style into Gerber’s outstanding artist series lineup
Matador x Carryology Collaborate on New EDX Lite Backpack
Boulder, Colo. (June 13, 2024) – Matador Travel Equipment, the award-winning producer of high-performing travel equipment, and Carryology, the leading platform dedicated to exploring, inspiring and celebrating the world of carry, introduce the Matador x Carryology EDX Lite Backpack – the next evolution in Matador’s EDC (everyday carry) packable bag series. This very limited EDX […]
La Sportiva Expands its Premium Apparel Line with Summer Alpine Tech Collection
Boulder, Colo. (Jun 13, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its Spring 2025 apparel collection. This season, the Italian brand is continuing to expand its Alpine Tech line, a collection of premium apparel pieces designed to excel in Alpine environments. La Sportiva has had success with the winter […]
Wiley X Launches New Ultra Lightweight WX Sierra Frame
The newest addition to the brand’s Active 6 Series of eyewear
Gerber Gear Reinvents the Legendary StrongArm into a Camping Essential
Originally unveiled in 2014, the iconic StrongArm has been reimagined into the StrongArm Camp, designed to be the ideal fixed-blade knife for exploring the outdoors.
Turtle Fur Shell-ebrates Summer with First Warm Weather Collection
Cooling neck tubes, bucket hats, and stylish caps headline the summer lineup
Maven Debuts Reticles in Select B Series and S Series Optics
Lander, Wyo. (May 6, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, is excited to announce it has introduced reticles to its award-winning B Series and S Series product lines, as well as an all-new Ballistics Calculator powered by Applied Ballistics. The new B.5 MOA/MIL […]
Big Agnes Announces Strategic Sales Territory Updates
End2End Outdoor adds North Central territory while Ground Up Sales takes over Southeastern region.
Meindl USA Expands Premium Boot Line with MFS Vakuum Hiker
Boot adds a new offering to the brand’s popular MFS Vakuum collection
Roka Redefines Speed, Control and Comfort with New Maverick X.3 Wetsuit
Roka, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, unleashes the latest edition of their coveted wetsuit for triathletes with the Maverick X.3. Designed to emphasize speed, comfort, and control, the Maverick X.3 is built to enhance your performance with effortless efficiency. The updated Maverick […]
Noble Biomaterials Showcases Ionic+ Innovations with “Planet Positive” Campaign Launching at Global Tradeshows
New campaign highlights how Noble’s Ionic+ portfolio has the ability to lower fabric care maintenance and extend product life.
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