The Adidas Group will take over the role of Official Outfitter and Licensing Partner of the Canadian Football League from Reebok starting with the 2016 season.
As part of the agreement, Adidas will supply all authentic on-field product to the nine CFL teams. The terms and conditions of the agreement remain the same.
“With the shift to Adidas on the CFL field of play, we're able to provide CFL players with our best sports performance products, and fans with the authenticity and heritage of Adidas as a Global sports brand,” said Michael Rossi, President, Adidas Group Canada. “It also allows us to sharpen our focus and investment towards building Reebok as Canada's leading fitness brand.”
Canadian Football League Commissioner Jeffrey Orridge said the switch marks an important moment in the evolution of the league's partnership with one of the world's leading companies in sport.
“It marks an exciting new chapter for our league, teams, players and, most importantly, our fans,” he said.
Adidas has marketing agreements with the National Football League, Major League Baseball, the National Basketball Association and Major League Soccer. Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Michigan, Mississippi State, Nebraska, North Carolina State, Texas A&M, UCLA and Wisconsin.
