adidas and INTERSPORT International Corporation extended their existing strategic cooperation, which was entered into in 2003, until 2012. This will ensure integrated business development going forward, strengthening the sales and distribution process of both Groups. Both parties have agreed to maintain confidentiality with respect to the financial terms of the announced agreement.
adidas will offer a customized product range, e.g. for football and running, in the 32 markets IIC is present. Joint international marketing and event cooperation will continue to take place as well.
“We are looking forward to continuing our close cooperation with INTERSPORT,” says Roland Auschel, adidas Head of Region Europe. “Agreements such as this are an important strategic factor for our success. The partnership with INTERSPORT will enable us to extend the position of adidas as the leading sports brand.”
