Three years after its launch, Adidas’ Confirmed App will be phased out. The sneaker reservation process will be incorporated into the official Adidas app.
According to SoleCollector and Yeezy Mafia, the app will vanish in a few weeks. The app’s launch in 2015 coincided with the release of the Yeezy 750 Boost, Kanye West’s first sneaker with Adidas, and has supported, limited-edition releases across major cities.
Adidas provided a statement to Sole Collector: “First unveiled in late 2017, the Adidas App offers a unique and personalized user experience tailored around our fans’ preferences, interests and behaviors. It offers easy access to the Adidas online store, providing consumers with customized product recommendations, inspiration through personalized articles, blog posts, videos and real-time updates about the sports, athletes and products they care about. The Adidas App was also designed to streamline the consumer’s digital app experience, making it easier for users to enjoy and experience the best of the 3 Stripe brand in one space. As part of this, in the coming weeks Adidas Confirmed will transition away from being a standalone experience and will move under the Adidas App portfolio of services, where users will continue to have safe and fair access to the most anticipated Adidas releases.”
In December, Adidas confirmed that it was closing its Digital Sports business unit, which was responsible for development of its fitness watches, sensor-enabled footwear and other wearable devices, as part of a consolidation of its digital strategy. The realignment was said to be designed to shift its digital focus toward its Runtastic running app and the relaunched Adidas app.
Photo courtesy Adidas
