Active Junky, a loyalty platform and online shopping community that rewards and incentivizes users for their passion for gear and the outdoors, has been acquired by Purch, a digital content and commerce company that reaches 100 million consumers monthly.
Financial terms of the deal were not disclosed. With the acquisition, Purch gains a rapidly growing shopping community, as well as an innovative customer rewards and loyalty platform serving the outdoor enthusiast market.
“As we’ve continued to analyze and better understand how consumers seek information related to product selection, it’s clear they want services which help them identify the best value in addition to identifying the best product for their needs,” said Greg Mason, CEO, Purch. “The cornerstone of Active Junky’s model is cashback, but they also identify Deals, Special Offers, Coupons, and often work with their partners to customize special offers exclusively for Active Junky members. We believe developing these kinds of 'Member' services across our portfolio of brands will augment our strategy of unifying content, commerce and community.”
With a rapidly growing community of registered users, the Denver, CO-based Active Junky has partnered with many top online outdoor gear stores (100+) so consumers can earn cash back rewards on every gear purchase they make by simply clicking through ActiveJunky.com to the online store of their choice, before making a purchase. Users can also browse, search and compare prices and reviews on outdoor gear products.
“Active Junky will also accelerate our move into an attractive and highly-lucrative new category: Outdoor Goods targeting the outdoor enthusiast,” added Mason.
As part of the Purch family of brands, Active Junky will remain a stand-alone property that supports the active outdoor vertical market. The anticipated rollout of its customer loyalty platform across Purch’s properties is slated for early 2016.
“There’s an incredible amount of synergy between Purch and Active Junky that some may not see from the outside,” said Kevin McInerney, Active Junky founder and CEO. “We both appeal to audiences of enthusiasts and have a strong, growing shopping community at the heart of our business model that attracts intent minded consumers, and drives loyalty and ongoing purchase volume. This acquisition opens up a number of new revenue streams and I’m excited to see the impact our loyalty platform has when it’s spread across Purch brands, some of the more trafficked properties on the Internet.”
Purch Gaining Momentum Throughout 2015
This news follows several significant milestones for Purch, which is headquartered in New York City. In June, Purch closed a $135 million investment round from Canso Investment Counsel to fund for strategic acquisitions like Active Junky, accelerate the company’s already strong organic growth, and continue Purch’s disruption of the digital publishing model. Purch also recently added Martin Nisenholtz, former digital head of The New York Times responsible for reinventing its traditional publishing model, and private investor, John Stellato, to its board of directors.
Purch’s reach continues to grow at an exponential pace. This August, comScore ranked Purch the top tech publisher in the U.S. based on the size of its audience for the 10th consecutive month achieving a new milestone with 56.6 million unique visitors.
Purch is a portfolio of digital brands that helps make buying decisions easy for 100 million consumers and businesses monthly. Its respected sites such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware and Live Science natively integrate commerce and content in more than 1,000 product categories so consumers can make better choices before, during and after an important purchase. The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually. Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.
