Avex, a leading reusable water bottle brand for outdoor
adventurers, hired Matt Patterson as director of
sales. In this new position, Patterson will lead the company’s sales strategy
and product development.
Patterson’s career began at The North Face, first in retail management and then
in the marketing department, where he provided creative direction for the
marketing team and essential collateral for the sales team. He then worked as
director of sales and marketing at Hydrapak, leading the launch of the Hydrapak
OEM program. Most recently, Patterson was national sales manager at Chums and
Beyond Coastal where he led sales efforts for both brands.
“I’m thrilled to join the Avex team, a group of passionate enthusiasts that
work and play in the outdoors, allowing for the creation of superior hydration
products,” said Patterson. “It’s inspiring to work for a company that leads the
industry in developing new drinking technologies while also giving back to
protect, and provide access to, our valuable water resources.”
“We are extremely happy that Matt has joined the Avex team,” said Dave Mellon,
General Manager at Avex. “His previous experience in the outdoor industry and
passion for what we do at Avex will make him a strong leader as we continue to
lead and grow in the market.”
Avex also announces Brianna Prosser as the new marketing associate. Prosser
earned a Bachelor of Science degree from the University of Wisconsin-Madison
and previously worked as a product marketing specialist at Cision, the public
relations software company. Qualifications include a background in go-to-market
strategy and experience with product launches, in combination with enthusiasm
for running and the outdoor sports industry.
