Robinson Outdoors Products has announced selection of the hunting and outdoor product manufacturer’s sales representative groups to cover the United States and Canada. These new groups will be responsible for representing Robinson’s three brands; ScentBlocker, Tree Spider and Whitewater Outdoors.
According to Robinson, the strategy to re-establish blanket coverage for North America was not to find the biggest agency and simply award the entire territory, but to take the very best groups, and there are several, and ascertain their core, most competent areas, and award only those.
Careful analysis of customer location and sales regions revealed that organizing the groups into nine territories provided an ideal ratio of representation. The new program expands Robinson’s sales channels by providing additional opportunities to reach retail partners and dealers looking for a consistent stream of products.
“In the end, we awarded territories that accentuated strengths and avoided weakness, said Robinson Outdoor Products President and CEO Scott Shultz. Not the easiest way to select independent sales representation, but we arent looking for easy, we believe it is the smartest way, and looks after the well-being of all of our customers across the entire spectrum.”
Representative groups enlisted to implement the new sales program include:
– Hamilton and Associates
– Impact Marketing
– Kolder Canada
– Krenzien, Krenzien and Associates
– Hamlin and Associates
– Lakeland Marketing
– Marketing Management Group
– Owens Group
– Sportco Marketing
This initiative was driven by a desire to improve service to retailers of all sizes and geographical locations, said Robinson VP of sales Todd Leidall. The result is a strategy that weaves best-in-class teams by matching our product categories with their varying retail focuses. The new network covers North America with a team of outdoor sales experts that compliment each other, strengthens our coverage and raises the level of service.
Shultz said that the Robinson executive team used a consistent series of considerations while choosing these teams, beyond the standard requirements of good business practices
“We follow a code of business values which include being honest and ethical and just as importantly, a stubborn tenacity to succeed. This new program reflects our constant eye toward improvement, and creates the opportunity to facilitate it by delivering high quality representation for our customers, said Shultz.
