Christensen Arms promoted Shane Meisel to VP of sales and marketing. Meisel previously served as the company’s vice president of marketing.
With this expanded leadership role, Meisel will oversee the strategic alignment of both the sales and marketing divisions, bringing a unified vision to customer engagement, product launches, and dealer relationships.
“Shane has been instrumental in driving our brand’s momentum and visibility across the industry,” said Matt Fleming, president of Christensen Arms. “His deep understanding of our customers and his proven ability to build impactful campaigns make him the ideal leader to integrate and accelerate our sales and marketing strategy.”
During his tenure in marketing, Meisel led several initiatives, including launching campaigns to forging key influencer and retail partnerships.
“I’m honored to step into this new role and continue building on the incredible momentum our team has created,” said Meisel. “Christensen Arms has always been at the forefront of innovation, and I look forward to deepening our connection with dealers, distributors, and customers as we continue to deliver groundbreaking products and unmatched performance.”
