Saucony has signed on as the official footwear and apparel sponsor of the 2010 Commonwealth Triathlon Series, the leading sprint distance series in New England.
Produced by Streamline Events, LLC, the series, in its second year, is composed of the Cohasset Triathlon (June 27th), the Nantucket Triathlon (July 10th), the Marlborough Triathlon (August 1st), and the Scituate Duathlon (October 17th).
“Our partnership with the Commonwealth Series underlines our commitment to not only the sport of triathlon but our local triathlete community in particular,” said Carrie Bartlett, manager of Saucony's triathlon program. “The combined experience that Olympian, Saucony athlete and series cofounder Jarrod Shoemaker, elite coach Tim Crowley and race director Bill Burnett bring to these races will no doubt deliver the best sprint distance series in the country,” added Bartlett.
“With Saucony's rich and enduring history in the sport of triathlon, we are honored to have this premier brand as our partner,” said Bill Burnett, managing director of Streamline Events. “We look forward to a long lasting relationship with Saucony.”
The Cohasset Triathlon, the first race in the series, is partnering for the fourth consecutive year with the Juvenile Diabetes Research Foundation (JDRF). Over the last three years, race participants' individual fundraising efforts have raised nearly $500,000 for JDRF, making the race the largest volunteer driven event for the nonprofit in the U.S.
According to USA Triathlon, participation in triathlon in the U.S. is at an all-time high, following unprecedented growth over the past 10 years. The biggest growth continues to be in the shorter sprint races, making the sport more accessible to first-timers as well as those with fewer hours to train. A 2009 study initiated by USA Triathlon revealed that more than three quarters of respondents participate in the sprint distance (approximately 500-meter swim, 12-mile bike, 5k-run).
