Filson has appointed VF, Eddie Bauer, Black Diamond and Patagonia veteran Tim Bantle as president to lead the next phase of growth and global expansion for the 128-year-old heritage brand.
“Bantle brings more than 20 years of experience in leading and growing renowned brands within the outdoor apparel and equipment industries,” the company said in a media release. “His proven track record of success spans a variety of leadership roles at top organizations, most recently as CEO of Seattle-based retailer Eddie Bauer.”
Prior to his tenure at Eddie Bauer, Bantle served as general manager of VF Canada, where he oversaw The North Face, Vans, Timberland, and Smartwool. He also held senior executive positions at The North Face, where he served as global general manager for the Lifestyle Business Unit; Black Diamond Equipment, where he served as managing director; and Patagonia, where he reportedly spearheaded the launch of several iconic product lines, including the Nano Puff, Down Sweater and Black Hole franchises, according to a Filson statement.
“Tim has an exceptional track record of developing strategic plans that drive long-term, sustainable growth while preserving the unique heritage of each brand he has led,” said Steve Katzman, CEO, Bedrock Manufacturing Company, parent of Filson. “We are thrilled to welcome Tim to the Filson team and look forward to his leadership in guiding this iconic brand into new opportunities for growth and innovation.”
As Filson continues to expand, one of Bantle’s top priorities will be introducing the brand to untapped domestic and international markets while staying true to its heritage and dedication to craftsmanship.
“With its beautifully curated product portfolio and immersive retail experiences, Filson represents a strong foundation for growth,” Bantle said. “I’m excited to collaborate with the team to bring Filson’s deep authenticity and distinctive products to a broader audience across the U.S. and around the world.”
Images courtesy Filson, LinkedIn
