Revo has made a strategic shift in its global distribution model, transitioning to direct distribution in several key markets, supported by a new leadership team.
As a global independent brand, these appointments are said to mark a significant step in Revo’s long-term strategy to reinforce its presence across all distribution channels, including sport, optical, and outdoor. The new hires include:
- Filippo Valentini, managing director of the Dido Agency, Italy;
- Eric Gonguet, managing director, France, Switzerland and Belgium;
- Gareth Evans, managing director, the UK and Ireland;
- Devi Huurneman, exclusive agent, Benelux region (Belgium, Netherlands and Luxembourg); and
- Benedicte Bore and Thor Lien, principals, Sporty Outdoor, Scandinavian market (Norway, Sweden, Denmark, and Finland).
Revo said each “brings a wealth of expertise and experience with leading brands in their respective regions, and it selected the markets for their integral role in Revo’sRevo’s global growth strategy.”
“As stewards of Revo on the brink of its 40th anniversary, our mission is to write the next chapter of the brand’s legacy while building on its remarkable heritage,” said Cliff Robinson, CEO of Revo. “We are thrilled to welcome such a talented group to our ever-growing team. Their extensive experience and proven expertise in these key markets reflect the potential of the Revo brand and our commitment to continued growth.”
Image courtesy Revo
