Enduro Bearings, based in Oakland, CA, has hired Alex Wassmann as the cycling company’s new sales and marketing director for the Americas, Oceania & East Asia.
Wassmann is an industry veteran in the cycling space, having held key roles in product development, technical support, marketing, and strategic global partnership development at Giant Group and Sram.
“We are thrilled to welcome Alex Wassmann to our management team,” said Rick Sutton, Enduro’s global business development and marketing director. “In tandem with our distribution partners, Alex will be laser focused on educating retailers and riders about Enduro’s bearing, component performance and durability advantages. We are confident that, alongside Mike Johnston in Europe, Alex will elevate our market presence and strengthen our global aftermarket partnerships.”
“I am honored to join the Enduro Bearings team,” said Wassmann. “Over the years, I’ve watched the company earn the trust of hundreds of bicycle and component manufacturers. The growth of the product line and the company’s aftermarket strategy are spot-on.
Image courtesy UCI, Alex Wassmann
