The University of Michigan said it has signed a 10-year contract with eSports Partners Inc., based in Dallas. The contract guarantees The University of Michigan $1.5 million the first year and rises to nearly $2.25 million by the contract's last year.
A new, online store, www.mgoblueshop.com, will Wednesday. ESports will also sell merchandise inside Michigan Stadium. Additional retail locations in the Ann Arbor area will be announced soon, said Jason Winters, senior associate athletic director.
Ann Arbor-headquartered M-Den had been the official supplier of fan apparel through the Web and inside Michigan Stadium, but did not win a new contract.
