Isbjörn of Sweden announced it has appointed Maria Eklind Enström as content manager as part of its ongoing digital and e-commerce strategy.
Eklind Enström has worked in the company’s customer service and sales department since 2019. She will now be responsible for planning and producing content for the company focused on three business areas: direct-to-consumer, marketplace and wholesale communities and ensuring consistent brand messaging and engaging content for stakeholders.
Working closely with Isbjörn’s e-commerce and sales teams, Eklind Enström will provide consistent and engaging social media and website content strategically aligned with the company’s seasonal product collections and e-commerce activity to communicate key brand messages.
“We have so much we want to communicate to our growing online audience, but this needs to be carefully and strategically planned. I’m looking forward to creating interesting and engaging content which will inspire our consumers worldwide while also providing our vital retail partners with the content they need to effectively communicate our brand to their customers. I want to ensure the correct imagery and tone-of-voice to inspire families across the globe to enjoy outdoor activities while also protecting their children’s future planet by making the most sustainable buying choices,” said Eklind Enström.
Maria previously worked as a buyer at J.Lindeberg for 11 years and at Addnature before joining Isbjörn of Sweden.
Maria Frykman, Founder and CEO, Isbjörn of Sweden, said “Maria has amazing drive and determination. These important attributes have already made a significant difference to our company over the past two years. Maria has a great eye for detail and will now be able to focus on growing Isbjörn’s loyal customer base, as well as providing our wholesale community with inspiring on-message content that will maximize our stunning ambassador family photography.”.
Photo courtesy Isbjörn of Sweden
