Columbia Sportswear Company entered a licensing agreement with RC Pet Products to design, manufacture and market a new line of Columbia Sportswear-branded pet products aimed at outdoor consumers.
The new product line is a first for Columbia Sportswear and will feature premium coats and accessories for dogs, as well as a neoprene vest for hunting dogs. Features of the inaugural line include technical outdoor fabrics with durable construction and reflective piping for increased safety.
The agreement provides RC Pet Products with access to a larger potential customer base, and continues Columbia Sportswear's expansion into licensed products including sunglasses, wristwatches and bicycles that complement an active, recreational lifestyle.
“We aim to provide superior, high quality products to support the outdoor lifestyle of our active consumers and, for many, pets are a big part of the outdoor experience,” said Mark Sandquist, Vice President of Global Apparel and Equipment at Columbia Sportswear Company. “We turned to RC Pet Products because they have an excellent reputation for customer service as well as extensive experience with both pet products and the outdoor market.”
“RC Pet Products is excited to partner with Columbia Sportswear, one of the world's most recognized outdoor brands,” said Rory Carr, president of RC Pet Products. “We are committed to developing a line that will mirror Columbia's quality and performance while allowing outdoor enthusiasts to enjoy the company of their pets on their adventures.”
