Scott has added Kevin Kruse to its marketing department as the new marketing and team coordinator for the wintersport division. Kruse comes to Scott from Matchstick Productions in Crested Butte, CO. After almost nine years in Crested Butte, Kruse now calls Ketchum, Idaho home.
“I feel very fortunate that we were able to find someone with Kevins knowledge of the wintersport industry,” states Gabe Glosband, marketing director of Scotts wintersport division. “Kevins time and skills learned working with Matchstick positions him perfectly to step into his new role.”
Kevin will be charged with the day-to-day operations of the Scott wintersport team and a variety of marketing functions.
“Scott USA is a brand that continues to grow inside the wintersports arena,” said Kruse. “I am excited do my part to help grow the Scott brand.”
Kruse replaces Jon Atencio (Jonny A), who after seven years of dedicated team management at Scott USA has taken a position with Backcountry.com