RoadRunner Holdings LLC, the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes, has added Mac Tillman as the company’s new CEO. Tillman will help guide the company in its mission to create a portfolio of athlete-preferred sports nutrition brands, building off the initial acquisition of SaltStick in May 2020.
“Mac’s broad industry experience will prove vital in helping RoadRunner both identify and partner with sports nutrition brands ripe for growth,” said Fraser Preston, Founder and Managing Partner of American Pacific Group, owner of RoadRunner. “We’re thrilled to have him lead in our efforts to help athletes and companies realize their full potential.”
Tillman brings over two decades of executive experience delivering sustainable global growth at some of the top sport specialty and food companies including, most recently, as SVP of sales and marketing at GU Energy Labs. He was previously a VP/GM at Del Monte Foods, Inc. and the VP of marketing and product management at CamelBak. In these roles, he successfully repositioned, revitalized and expanded brands and companies in these global markets.
In addition to identifying and pursuing opportunities for RoadRunner, Tillman will work to expand SaltStick’s U.S. and global market presence. Founded in 2006, SaltStick serves athletes with a robust product line formulated to replenish electrolytes for active pursuits, which is now sold in over 40 countries.
“At RoadRunner, the core of our approach is to invest in sports nutrition brands to help them reach the potential their founders envisioned. We believe in the health benefits of living an active life and want to empower all athletes to realize their potential through our products, people and prowess,” said Tillman. “We see a tremendous opportunity to bring the benefits of sports nutrition to athletes of all skill levels, and our investment into SaltStick is just the start.”
Photo courtesy SaltStick
