Collegiate Licensing Company (CLC), has been sold to IMG. Financial details of the transaction were not disclosed, but under the agreement, CLC will operate as a freestanding unit within IMG's Sports and Entertainment Group, overseen by IMG Sports and Entertainment group president, George Pyne. CLC founder and chairman, Bill Battle, will continue to lead the company he founded, alongside Pat Battle, CLC's president and CEO. CLC will remain headquartered in Atlanta.
CLC serves as the exclusive licensing agency for nearly 200 collegiate properties located in 44 states across the U.S. Current clients include the Bowl Championship Series, the Rose Bowl, the Heisman Trophy and the NCAA (including the Men's and Women's Final Four and all NCAA Championships), as well as colleges and universities including Texas, Notre Dame, Florida, North Carolina, and Arizona, among many others. CLC member institutions collectively represent over 75% of all annual collegiate merchandise retail sales.
