Julbo Eyewear, the French eyewear brand, announced that Rick Randall will assume the role as national sales manager with the responsibility of overseeing both the U.S. and French sales and marketing teams.
Randall will be based in Julbo’s U.S. headquarters located in Williston, VT and spearhead the development, implementation and support for Julbo’s sales strategies, policies and positioning across all U.S. retail partners.
“Rick brings a diverse background in the ski, bike and outdoor industries to our sales team that we’re thrilled to tap into as Julbo continues to see growth and expansion across the nation,” said David Crothers, CEO at Julbo. “Adding a well-versed industry veteran like Rick whose expertise in sales and marketing as both an independent rep and in-house director offers a thorough approach to understanding all sides of the business. Rick will be a valuable asset to our team as we continue to see Julbo continually grow across the performance eyewear landscape.”
Randall joins the Julbo team with over a decade of sales and marketing experience managing, planning and executing strategic sales solutions as a principal for Breakaway Sports Group. In his most recent position as Territory Manager for Rocky Mountain Bicycles, he worked with bike retailers in the New England region to strengthen brand distribution and identify long term partner relationships.
“I’m thrilled to join the Julbo team as the brand is entering an exciting era of growth with the addition of new products and retail channels,” said Randall. “It’s an honor to represent a brand that has been family-owned for over 130 years and contribute to their continued success in an otherwise challenging marketplace.”
Photo courtesy Julbo
