The Golf Warehouse has partnered with The Golf Channel to become the exclusive golf-products retail sponsor of “Golf Central” AM replays.
The partnership with The Golf Channel, which includes TGW continuing to operate The Golf Channels online store, is part of TGWs highly-visible, multi-million-dollar advertising campaign aimed at golfers and gift givers in 2007. Aggressive TGW print advertising is scheduled to run during the peak March-through-September golf season.
Known the past seven years for its humorous TV commercials, TGW is continuing its ways with an even more memorable presence on The Golf Channel. A series of 30-second spots staged on a newscast set feature an attractive female and handsome male anchor playing off their attractions for one another with golf products as subliminal stimuli.
“Our TV commercials help communicate that TGW.com provides pleasant shopping experiences, and golfers and gift givers get a wide selection of brand-name items at our famous competitive prices,” says Mark Marney, CEO of TGW, which offers more than 25,000 high-quality, brand-name products from clubs, apparel and accessories to everything in between from major manufacturers like Callaway, Nike, Taylor Made and Titleist.
“Were thrilled to again partner with The Golf Warehouse,” says Gene Pizzolato, Executive Vice President, Advertising Sales New Media of The Golf Channel. “The partnership of our two brands, TGW and The Golf Channel, is a compliment in reaching the most avid and affluent golfer”
