Brine has hired Dale Kohler as the new General Manager for Brine, Corp. In this role, Kohler will oversee Brine's day to day operations as well as finance, sales, marketing IT, and product development.
A Johns Hopkins University graduate, Kohler played lacrosse there from 1973-1976, achieving All-America recognition. Kohler was selected team captain and was a member of the 1974 NCAA Mens Division I Championship team. A Lacrosse Hall of Fame Inductee in 2007, he is also a member of the
US Lacrosse Manufacturers Industry Council.
A Baltimore, Maryland native, Dale spent 20 years working in the Information Technology industry for IBM and Legent Software in a variety of sales, sales management and senior management roles.
In 1995, he moved into the sporting goods manufacturing arena, joining STX in sales management and marketing. Over the past eleven years, Kohler was instrumental in developing and growing the companys lacrosse and field
hockey business, and he holds several industry patents. Most recently, Kohler served as STXs Executive Vice President and General Manager, overseeing product development, sales management, product marketing and
sourcing.
