Ccilu Footwear and PGA Tour announced a long-term license agreement to create a special sports/lifestyle footwear collection — PGA Tour by Ccilu — beginning with its SS19 Collection.
The announcement comes as the PGA Tour reaches beyond the core golf fan in an effort to attract new and diverse fan segments to the sport. Ccilu was chosen as a partner because of its ability to connect with a younger, more diverse lifestyle demographic via activations around its role as Presenting Sponsor for the World of Dance Championship Series Winners Circle through 2019.
“From lifestyle to technology, this collection reflects a momentous opportunity, and we could not be happier about the coming together of Ccilu and PGA Tour,” said Wilson Hsu, CEO of Ccilu whofounded the award-winning brand in 2011.
“We are extremely pleased to collaborate with Ccilu and announce the PGA Tour Collection of footwear,” said Len Brown, EVP licensing and chief legal officer. “Ccilu is the ideal, innovative brand to develop a lifestyle collection that will appeal to golf fans and general consumers alike.”
The collaboration is further strengthened by a shared core value of giving back, highlighted by the PGA Tour’s extensive focus on philanthropy at each of its weekly events and Ccilu’s expansive #StepForwardGiveBack program, spanning the Soles4Souls Travel Program and other endeavors.
“Art and science are meant to intersect,” said Hsu. “These fields are universal.” Indeed, Ccilu’s most innovative and exclusive patents will be incorporated into the new Collection. “CCILUCELL” is really a fancy word for “walking on a cloud.”
Thanks to this eco-friendly technology, Ccilu shoes can weigh as little as 70 grams (compared to the 600 – 2,000 grams, the weight of most regular footwear). Shoes outfitted with Ccilu’s SKIVE-ON technology are bottomed-up with 100+ completely independent and highly resilient “dots,” marking a major step in the evolution of the comfortable sneaker (shoe, boot, or sandal).
From top to bottom, great care and creativity goes into the crafting of a Ccilu shoe. This is in sync with the brand’s belief that “our origins connect us, yet our individual potential is limitless,” Hsu explained.
The majority of PGA Tour by Ccilu Collection shoes also feature insoles by “Ortholite”, whose open-cell foam technology can be found in more than 400 million pairs of athletic, casual, dress, work, and outdoor shoes each year.
Image courtesy Ccilu Footwear
