Tactical apparel and gear brand 5.11 has opened a brick-and-mortar retail store in Indianapolis, IN, providing another building block to 5.11’s 2018 retail expansion goal of 50 company-owned retail stores.
5.11 launched its company-owned retail stores in California in 2014, and continued opening an average of two stores a month for the next two years. The beginning of the brand’s robust retail expansion came in 2017, and 2018 is proving to be 5.11’s most ambitious 12-month projected retail expansion to date.
“Professionals and consumers demand the most of their gear and seek high-quality products that go beyond being just something to wear. With 5.11’s purpose-built gear and apparel designed for the most demanding missions, we bring the right blend of functionality, durability, and utility,” said 5.11’s CEO and co-founder, Francisco Morales. “Consumers rely on 5.11 for solutions, products and systems that advance the functionality of servicemen and women on the front lines, and enhance the performance of outdoor adventurers and fitness enthusiasts as well. Our company-owned retail stores offer the largest assortment of 5.11 products available, and our knowledgeable in-store staff, who are experts in their fields, help bring the products to life.”
With its roots in servicing the law enforcement, first responder and military communities, 5.11 prides itself on seeking out and hiring former servicemen and women and veterans whenever possible. Each retail location carries head-to-toe apparel and gear for men and women including pants, shorts, shirts, outerwear, footwear, packs and bags, headwear, load-bearing equipment and tactical accessories. 5.11 enters retail in very specific landscapes, looking for highly trafficked locations, and often as a stand-alone destination, or anchor of an existing shopping center.
“5.11 is proud to serve our loyal and new customers in Indianapolis. Answering to multiple requests for a store, we are bringing the full 5.11 experience to life in Indy,” said Jeff Roberts, 5.11’s senior vice president of retail. “With a strong first responder community, and our broad reach with the Always Be Ready-mindset enthusiasts, we are here to serve. In addition to our fully stocked 5,000-square-foot store of innovative 5.11 product, we are a community hub and provide a place to share stories of adventure and accomplishments. On a regular basis, we will feature our 5.11 ABR Academy series hosting free events focused on topics including life-saving, load out, trauma and more. We’re confident that our team – which is comprised of many current or veteran military service members or first responders – will deliver an exceptional customer experience.”
5.11 will host a public grand opening event at the Indianapolis store at 5650 E. 86th Street Suite F, Indianapolis, IN 46250 on Saturday, Dec. 8. Commencements will begin at 10 a.m. with the National Anthem, a Door Breach Ceremony and recognition of local law enforcement members and first responders. The first 70 adults in line will receive a gift card valued up to $511, and all visitors will enjoy 20 percent off the purchase of 5.11 Tactical products, a free 5.11® limited-edition patch with purchase, raffles and complimentary food and refreshments.
Following the grand opening, the 5.11 Indianapolis store location will be open Monday through Saturday from 10 a.m. to 8 p.m., and on Sunday from 11 a.m. to 6 p.m.
