PGA Show Enhances Safety Measures For Upcoming Show

The 2022 PGA Show organizers said it has implemented enhanced health and safety measures following CDC guidelines, local public health guidance and host venue protocols for its scheduled in-person Orlando, FL show to be held from January 25-28.

Adidas x Prada Create First Ready-To-Wear Collection Using Re-Nylon 

Adidas and Prada announced a forward-move to their existing collaboration, adding a clothing collection focused on sustainability using the Italian luxury label’s Re-Nylon material.  Scheduled to Launch on January 13, Adidas x Prada said the collection “reimagines luxury sportswear through a more sustainable lens.” The Made In Italy collection also includes bags.  An “infinitely recyclable” […]

NFHS Network Surpasses One Million Events Streamed

NFHS Network announced it has now streamed over one million events across the U.S. since the company’s founding in 2008. In conjunction with this milestone, NFHS Network also launched its “Founders Club,” honoring 50 high schools across the country that have made an impact on the company.

USA Triathlon Appoints Board Members

The National Governing Body of USA Triathlon announced that three independent directors were appointed to its Board of Directors—Felix Stellmaszek, San Francisco, CA and the re-appointment of Henry J. Brandon III, Los Angeles, CA and Monica Paul, Dallas, TX.

HitTrax And MLB Enter Licensing Agreement

InMotion Systems, creator of the HitTrax baseball system, and Major League Baseball have entered into a licensing agreement that allows HitTrax to incorporate MLB assets and trademarks directly into its platform.

Lululemon Names New CEO Of Mirror

Lululemon Athletica, Inc. announced the appointment of Michael Aragon as CEO of Mirror and Lululemon Digital Fitness, effective January 17, 2022. He was the chief content officer at Twitch.

Bern Helmets Collaborates With Mount Holly Beer Co.

Bern Helmets announced it will launch Bern Sesh on January 12, 2022, a limited dry hopped lager in collaboration with the Mount Holly Beer Co., a pilot brewery based in Mount Holly, VT.  The beer will be sold at select retailers in Massachusetts, Rhode Island and Vermont. This collaboration is the first between the two […]

Pinarello US Announces Scuderia Roster For 2022

Following its move into the gravel category in 2021, Pinarello, the Italian bike maker, announced its Scuderia ambassador team for 2022. “The Scuderia brings together athletes and community leaders from unique corners of the cycling and adventure sports sectors to motivate and inspire others to tap into the power of riding bikes. Whether racing at […]

Diamondback Adds Adventure and Gravel Cyclist Devin Cowens To Athlete Roster

Diamondback announced it has added Devin Cowens to its athlete roster for 2022. Cowens is a cycling advocate who has “brought awareness to barriers of entry in competitive and non-competitive cycling.” “I’m excited to be a sponsored athlete with Diamondback for 2022,” said Cowens, “the work they are doing to provide access to bikes and […]

Inside The Call: Hydro Flask’s Growth Accelerates In Q3

Helen of Troy, which recently closed its acquisition of Osprey Packs, reported sales in its Housewares segment rose 10.7 percent in the third quarter ended November 30 on top of 21.4 percent growth in the year-ago period with strong growth for its Hydroflask and OXO brands. Julien Mininberg, Helen of Troy’s CEO, said “Hydroflask’s especially strong growth in the quarter sweetened the mix, improving the margins for Housewares.”