Hyland’s announces its 2021 Powered Ambassador Team, which includes 85 marathoners, ultrarunners, triathletes, and cyclists from 27 states representing the brand’s events in the U.S., including the Boston Marathon, the Belgian Waffle Ride series and the Revel Race Series. This year’s class includes sub-three marathoners, Ironman triathletes, and Leadmen and 61 returning athletes joined by […]
Month: March 2021
Incrediwear Renews Partnership With EF Education-Nippo
Incrediwear announces its continuing partnership with EF Education-Nippo. As the official recovery-wear supplier, Incrediwear will ensure that all riders from its international professional team will have access to Incrediwear recovery products, including sleeves, braces and wraps that will also help in performance injury prevention. “The EF Education-Nippo cycling team is the pinnacle of greatness in the […]
Klättermusen Announces Global Partnership With Slam Jam
Klättermusen announces a global partnership for distribution, retail and creative collaboration with Italian streetwear retailer Slam Jam. Slam Jam will also collaborate with Klättermusen as a full-stack go-to-market global partner, providing branding and design direction to wholesale, retail and engagement with the fashion community. Founded by Luca Benini in 1989, Slam Jam began in a […]
Suunto Bolsters Sports Watches With Premium Models
Suunto announces premium variants to the brand’s two sports watches, the Suunto 7 and Suunto 9. Both watches feature a minimalistic design with five titanium bezels and turn-by-turn navigation powered by komoot, and the Suunto 7 receives a software update, integrating sleep-tracking analysis, body resources management, and immediate heart rate feedback visibility. The Suunto 9 […]
Lululemon Sees Q4 Sales Outpacing Expectations
Lululemon Athletica reported earnings in the fourth quarter ended January 31 improved 13 percent on an adjusted basis as same-store sales gained 21 percent. Both sales and earnings topped Wall Street targets.
Nike Sues Maker Of Lil Nas X’s Satan Shoes
Nike filed a trademark lawsuit on Monday against the company behind Lil Nas X’s “Satan Shoes,” which contain a drop of human blood and a pentagram.
USSSA Announces Contract Extension For CEO
The United States Specialty Sports Association (USSSA), America’s largest multi-sport association, announced the contract extension of its CEO Don “Donny” DeDonatis III.
US Lacrosse CEO To Exit After Nearly 40 Years
Steve Stenersen, the CEO of US Lacrosse since the organization’s inception in 1998, announced his intention to depart the organization by the end of 2021. The decision is the outcome of a multi-year series of strategic conversations between Stenersen and the US Lacrosse Board of Directors about succession planning and organizational evolution.
Inside The Call: Academy Sports’ Q4 Blows Past Wall Street’s Targets
Academy Sports + Outdoors Inc. reported fourth-quarter earnings jumped four-fold to come in well above Wall Street’s target as sales momentum continued across numerous categories and apparel rebounded. Academy officials were also optimistic that many trends would continue to boost its 2021 results.
Kora Releases Neema Collection Of Lightweight Technical Base Layers
Kora announces its Neema Collection, a lightweight blend of yak wool, merino and CoolMax Eco. The fabric is designed around four-season activities and provides thermoregulation and breathability in all temperatures. Neema is the latest in Kora’s line of Hima-Layer fabrics, a blend of 20 percent yak wool, 40 percent merino and 40 percent recycled polyester […]
Igloo Partners With Parks Project, Launches Two Special Edition Playmate Cooler
In partnership with Parks Project, Igloo launched two special-edition Playmate coolers made with post-consumer recycled resin as part of its EcoCool Collection made with post-consumer recycled resin. A portion of the proceeds from the sale of the custom-designed coolers will benefit the National Parks Conservation Association (NPCA) to help fund park conservancy projects in the […]
Primary Arms Appoints Senior Manager Of Customer Service, Storefront And FFL Operations
Primary Arms Online has announced the promotion of Jimmy Durham to senior manager of customer service, storefront, and FFL operations.
Report: Chinese Boycott Losing Momentum
A Chinese consumer boycott threat against international brands including Nike and Adidas appeared to be losing momentum over the weekend, according to a report from the South China Morning Post.
Innerwear Brand Tommy John Taps Nike Execs
Tommy John has appointed Melissa Ohm as chief product officer and Beth Brown as vice president of sales. Both formerly worked at Nike.
Sezzle Achieves B Corp Certification
Sezzle is the latest company serving the active lifestyle industry to have received the certification required to achieve B Corp status, joining innovative leaders worldwide to advance important environmental, social, and economic causes.
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