Adidas edged out incumbent Nike and rival Under Armour last week in a deal with the Devils. The German sporting goods giant said it agreed to pay Arizona State University a minimum of $33.8 million in cash and product to become the Sun Devils' offici
Year: 2014
SHOT Show to Feature Comedian Bill Engvall
He's a hunter. He's a target shooter. He's one of the top comedians in America today – and among the busiest. He'll also be NSSF’s 2015 SHOT Show State of the Industry featured entertainer. The National Shooting Sports Foundation announced that comedian Bill Engvall will perform at the SHOT Show's annual State of the Industry […]
Callaway Lifts 2014 Outlook But FX Issues Cloud 2015
Callaway Golf Co. slightly increased its earnings guidance for 2014 due to continued brand momentum and market share gains but lowered its guidance in 2015 on heightened volatility in foreign currency exchange rates…
Finish Line Lowers Outlook on Margin Pressure
Finish Line Inc. reported third-quarter earnings fell short of Wall Street's expectations as it dealt with merchandise margin pressure. It also lowered its earnings outlook for the year and said it would cut spending to protect profitability until th
Nike Fights Off FX Headwinds to Deliver Robust Q2
With a 15 percent revenue gain and 120-basis point improvement in gross margins, Nike Inc. chalked up yet another impressive quarterly performance. Earnings rose 22.7 percent to $655 million, 74 cents a share, exceeding Wall Street’s consensus estim
Intersport Switzerland Grew FY14 Profit Amid Dealer Attrition
Intersport PSC Holding AG, which owns the Intersport retail franchise in Switzerland, cut its way to higher profits in fiscal 2014 after a lack of snow and dealer attrition caused its sales to decline. It expects sales to continue declining in fiscal 2015
Retail Execs Project Holiday Return Fraud Level
According to the National Retail Federation (NRF) techniques and processes put in place to thwart criminal activity around retailers’ return policies continue to be put to the test, and with steadily improving retail sales, even more is on the line
Nike Takes ACG Subrand Urban
Nike Inc. rebooted its Nike ACG – or All Conditions Gear sub-brand – as NikeLab ACG last week with an urban aesthetic it hopes will catch on in global fashion capitals. The launch marked a big departure for AGC, which has struggled to get a foothold in th
Shooting Industry Panel Predicts 2015 Demand
What will demand in the firearm and shooting look like in 2015 and beyond?…
Wac’Em Archery Launches New Website
Wac'Em Archery Products LLC announces the launch of its new website, Wacemarchery.com…
POC and Volvo to Demo Collision Avoidance System at CES
POC, Volvo and Ericsson will present technology at International CES in Las Vegas Jan. 6-9 that offers proximity alerts to Volvo car drivers and cyclists to prevent collisions responsible for 50,000 cyclist fatalities and injuries in the United States eve
Sportsman Brand Apparel Announces New Sales Agency
Sportsman Apparel announces the appointment of Outdoor Marketing Group (OMG) as its new, regional sales agency of record covering the Southeast States effective immediately…
Hard Core Brands Hires Stone Road Media
Hard Core Brands, manufacturer of decoys, apparel, and accessories for the die-hard waterfowler has tapped Stone Road Media to expand its brand and products' online presence using inbound marketing strategies…
Asics Opens Times Square Store
Asics America has opened the doors on its newest retail store in the heart of Times Square. Located on 42nd Street between 6th and 7th Avenue, the Times Square location, with more than 4,000 square feet, is the second Asics storefront in New York City as
Stonewear Hires Treehouse Communications
Stonewear has hired Treehouse Communications in a bid to advance re-branding efforts and heighten product awareness as it launches a new logo and FW15 product collection targeting its core audience of adventurous, independent women…
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