REI Appoints First Chief Creative Officer

REI hired Ben Steele as the company's first chief creative officer. Steele most recently served as executive creative director at Hornall Anderson in Seattle, a globally recognized brand experience design agency with additional offices in London and

Adidas Snags NYC FC Kit Deal

New York City FC, which will become Major League Soccer's newest team next year, named Adidas as its official partner and kit supplier. Adidas will manufacture the soon-to-be-revealed New York City FC first team uniform, to be worn on the pitch durin

Rock/Creek Installs RootsRated.com Kiosk in Store

Rock/Creek Outfitters in Chattanooga, TN has become the first retailer to install a RootsRated.com iPad Kiosk that lets shoppers review staff picks for nearby outdoor activities and destinations, as well as other store content…

WSS to Expand to Las Vegas

WSS, the California-based neighborhood footwear retailer, is hosting a grand opening celebration on Saturday, Nov. 15 starting at 10:00 a.m. to commemorate its arrival to Las Vegas…

AAI Partners with AirTrack Factor

American Athletic, Inc. (AAI), the leading U.S. manufacturer of gymnastics apparatus, announced a U.S. distribution partnership with AirTrack Factory, which specializes in air tight, inflatable products specifically designed for the world of elite sports

Crocs Names McKinney Global Advertising Agency of Record

Crocs Inc. tapped McKinney as its global advertising agency of record, effective immediately. The agency's branding and marketing efforts around Crocs' existing “Find Your Fun” positioning will be led out of New York and will focus on markets in

GoPro Files for Secondary Offering

GoPro Inc., which went public in June, filed plans Monday for an offering of $800 million in shares. The company plans to offer $100 million in shares, while current shareholders will sell the remaining $700 million…

Intrawest Reports Higher Season Ticket Sales, Bookings

Intrawest Resorts Holdings reported sales of season pass and frequency products for the upcoming 2014/2015 ski season were up approximately 14 percent in units, while bookings for the Christmas holiday were running 20 percent ahead of their level a year a