Crocs Inc. tapped McKinney as its global advertising agency of record, effective immediately. The agency will provide everything from creative and strategy support to media activation and brand management for all Crocs shoe collections. McKinney’s branding and marketing efforts around Crocs existing “Find Your Fun” positioning will be led out of New York and will focus on markets in the U.S., China, Japan, South Korea, the U.K., and Germany.
“Few brands generate as much passion and discussion as Crocs does. We look forward to harnessing the passion millions around the world share for Crocs footwear in the work we do with the Crocs team to create an international ad platform,” said Brad Brinegar, McKinney chairman and chief executive officer. “Crocs is the first global account that McKinney has brought into the Cheil Worldwide network, headquartered in Seoul, South Korea. It’s a great win for the New York door of the agency, through which the account will be handled. And proof of our one agency, two doors model of collaboration – bringing the right people together from both New York and Durham to create powerful ideas.”
“Find Your Fun” is Crocs global brand platform. It speaks to the fun, color, comfort and innovation that is at the heart of the Crocs brand and encourages Crocs fans to celebrate the fun of being a little bit different.
McKinney Managing Director George Nguyen agrees: “No other brand has so quickly become a part of pop culture, and were incredibly excited to help Crocs grow both here in the U.S. and around the world.”
“We were impressed by McKinney’s attention to detail, creative and strategic thinking and worldwide approach to the Crocs brand,” said Terence Reilly, Crocs vice president of global marketing. “Were excited to begin working closely with McKinney to debut this new thinking across the globe in 2015, and attract new customers to our incredible brand while furthering our loyalists, who purchase more than 50 million pairs of Crocs each year.”