Sears Holdings signed a sublease with Dick's Sporting Goods, to occupy a portion of its second floor at the King of Prussia Mall in King of Prussia, PA. The two story anchor building will be renovated…
Year: 2014
US Youth Soccer Extends Partnership with Kohl’s
US Youth Soccer, the largest youth sports organization in the country, extended its partnership that originally began in 1999 with Kohl’s Department Stores. Under the new agreement the partnership will extend through 2014 and will again designate Ko
Smith Optics Adds Brand Ambassadors
Smith Optics added Tim Reyes and Jake Marshall to its roster of surf endorsers…
Princeton Tec Adds Dealer Services Rep
Princeton Tec, a New Jersey-based manufacturer of headlamps and handheld lights for the outdoor, bike, tactical, industrial and SCUBA markets, welcomed Anna Tsahourides to the family as dealer services representative…
BCA and K2 Combine Sales Force
In a move that combines sales forces for two of the largest U.S.-based backcountry product manufacturers, longtime Backcountry Access (BCA) Sales Director, Steve Christie, has been appointed North American sales manager for BCA and K2 BackSide…
Bankrupt Altrec Headed for the Auction Block
A federal judge could rule Jan. 21 on whether to schedule an auction to sell most of the assets of bankrupt outdoor retailer Altrec Inc. Creditors for the Redmond, OR retailer filed a Chapter 11 bankruptcy petition Jan. 6 in hopes of selling it as a going
Xero Shoes Enters Australian Market
Xero Shoes announced that Stepping Out Footwear of Sidney will represent Xero Shoes in Australia and New Zealand…
Echelon Announces On-Shoring To USA
Echelon Snowboards is moving its manufacturing operations to the United States…
Adidas Outdoor and Polartec Support Metanoia Documentary
Adidas Outdoor joined the Metanoia Team with $10,000 as a Snow Cave Level Sponsor of the documentary film about the life and climbs of Jeff Lowe, directed by Jim Aikman, narrated by Jon Krakauer. Polartec has increased their sponsorship to the $10,000 Sno
Medicines Global Gains Grant from The North Face
Medicines Global announced an unspecified December 2013 contribution from The North Face. The contribution will help support three 2014 spring programs: Learn to Surf Day, Learn to Kayak Day, and Learn to Stand Up Paddle Day offered by MGOYA…
Cabela’s CEO Joins Best Buy Board
Cabela's Incorporated announced that its President and CEO Thomas L. Millner was appointed Jan. 13 to the board of directors of Best Buy Co., Inc., which made a tremendous comeback in 2013 after many analysts had questioned whether it could change it
SIA Snow Show Attendees to Receive 2-for-1 Lift Ticket Vouchers
For the fifth year running, SnowSports Industries America (SIA) and Colorado Ski Country USA (CSCUSA) are partnering to give 2014 SIA Snow Show attendees the chance to “Ski/Snowboard the Best of Colorado” with free lift ticket vouchers or 2-fo
Under Armour Signs New Zealand Boxing Star
Under Armour announced in Albany, Auckland that heavyweight boxer Joseph Parker has joined its elite roster of professional athletes, including Canadian UFC champion Georges St-Pierre, Olympic canoe racing gold-medalist Lisa Carrington and Olympic gold-me
Under Armour to Sponsor University of Nebraska
The University of Nebraska Kearney announced that Under Armour Inc. will become the official outfitter of Loper Athletics beginning in July. The multi-year agreement gives Under Armour the right to provide on-field and training gear to UNK’s 17 va
Newton Running Signs American Professional Triathlete
Newton Running, the official run course and shoe sponsor of Ironman in the United States, signed a one-year contract with professional triathlete Timothy O’Donnell, who was the top American finisher at the 2013 Ironman World Championships…
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