Year: 2014

Under Armour Debuts New ‘I Will” Marketing Campaign

January 30, 2014 SGB Update

As part of the brand's four-day take-over of New York City's Grand Central Terminal, Under Armour debuted the UA SpeedForm Apollo running shoe and “THIS IS WHAT FAST FEELS LIKE,” the newest iteration of the brand's I WILL global marketing c

ISPO Munich Draws 80,000 Over Four Days

January 30, 2014 SGB Update

Messe Munchen estimated that two-thirds of the more than 80,000 visitors who attended ISPO Munich this week came from outside Germany, with the bulk coming from Italy, Austria, Switzerland, France and Great Britain…

Rebel Sport New Zealand Reports Strong Q4 Growth

January 30, 2014 SGB Update

Sales at its New Zealand’s largest sporting goods retailer increased 9.92 percent in the fourth quarter ended Jan. 26. Briscoe Group Limited said sales at its 33 franchised Rebel Sport stores reached NZD$46.2 million ($38 mm) compared with a year ea

Under Armour Reports 35 Percent Q4 Revenue Growth

January 30, 2014 SGB Update

Under Armour, Inc. reported revenues increased 35 percent in the fourth quarter to $683 million compared with net revenues of $506 million in the prior year's period. Net income increased 28 percent in the fourth quarter of 2013 to $64 million, or

Sony Signs Action Sports Athletes

January 29, 2014 SGB Update

Teton Gravity Research (TGR) announced endorsement deals with Sony Electronics and skiers Angel Collinson, Dash Longe, Ian McIntosh, Sage Cattabriga-Alosa and Tim Durtschi ahead of the March release of Sony’s Action Cam – AS100V…

Callaway Golf Lowers Q4 Loss

January 29, 2014 SGB Update

Callaway Golf Company shrunk its loss in the fourth quarter, to $49 million, or 65 cents a share, from $71 million, or $1.01, in the same period a year ago. Revenues grew 5.8 percent to $127 million from $120 million. The full year saw a 28 percent increa

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