Mavic, Inc hired Chad Moore as marketing director, North America. It also opened a Canadian sales office…
Year: 2014
Adidas Boost Technology Expands Across Segments
Adidas said by 2015, the majority of Adidas running shoes will feature its Boost cushioning technology. In 2014, team sports like basketball and baseball will start utilizing Boost technology…
Cudas Footwear Adds Southeast Reps
Cudas Footwear announced that John Bashford of Bashford and Associates, has joined the Cudas sales team. Bashford will oversee sales efforts in North Carolina, South Carolina and key portions of Virginia and West Virginia…
New Balance Signs ITU World Junior Champion
New Balance signed their latest Team New Balance athlete, the 2011 ITU World Junior Champion Lukas Verzbicas…
Peak Launches All Star Sneakers
Peak Sport Products Co., Limited launched two Tony Parker All-Star TP9 series sneakers which were worn by the athlete during the All-Star Game in New Orleans, LA on Feb. 16. The models marked the Chinese brand's first NBA All Star shoe…
Foot Locker Appoints Board Member
Foot Locker, Inc.'s board of directors elected Steven Oakland as a director of the company. Oakland is currently president — international, foodservice, and natural foods of The J.M. Smucker Company.
Newton Running and Destination Races Form Partnership
Newton Running and Sonoma, California-based Destination Races announced a new partnership making Newton Running the presenting sponsor of Destination Races Wine Country Half Marathon running series…
Mt. Hood Ski Resorts Hail February Snowstorms
February is being called “fabulous” by marketers at ski resorts on Mt. Hood, OR after a storm dumped another 18 inches of snow on the mountain Tuesday, helping ease a drought that has delayed the start of ski season from the Pacific Northwest all the way
CamelBak Pledges $100,000 to 21st Century Conservation Service Corps
CamelBak, the global hydration specialist, announced a $100,000 commitment to support Secretary of the Interior Sally Jewell’s initiative to engage and employ the next generation through the outdoors. CamelBak appears to mark the first donation comi
Canadian Avalanche Center Mourns Loss of Fundraiser
Wade Galloway, a strong supporter of public avalanche safety and fund raiser for the Canadian Avalanche Centre (CAC) became the country's fourth avalanche fatality Feb 15, according to the CAC…
Liberty Ammunition Signs New Marketing Company
H&G Marketing will work with Liberty Ammunition to expand their product lines throughout the shooting sports distribution channels…
West Marine to Open Largest Store in Puerto Rico
The west Marine Fajardo, Puerto Rico store celebration takes place in La Metropolis del Este Location, March 21-23…
Columbia Sportswear Says Strong Q4 Sell-Through Sets Stage for Faster Organic Growth in 2014
Columbia Sportswear Company finished an otherwise flat 2013 with record fourth quarter sales and forecast its sales would grow in the mid-teens this year as…
USOC: UA Suits Not to Blame for U.S.’s Poor Speedskating
The U.S. Olympic Committee said it does not suspect Under Armour suits have been a factor in the U.S. team’s poor showing in speedskating at the Sochi Winter Games, but said in a statement Tuesday it will “leave no stone unturned” in rev
Nike Appoints CIO
Nike, Inc. announced that Anthony Watson will become the company's new chief information officer (CIO). He joins Nike from Barclays Bank, PLC, where he has been their London-based managing director and CIO for Europe and the Middle East, as well as
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