Newton Running and Sonoma, California-based Destination Races announced a new partnership making Newton Running the presenting sponsor of Destination Races Wine Country Half Marathon running series. The popular series currently consists of seven destination running events held in iconic wine regions in both the United States and Canada.
Since its inception in 2004, Destination Races has consistently delivered world-class wine and culinary-themed signature running events. Event destinations include Napa/Sonoma, Santa Barbara and Healdsburg, CA, Oregon, Virginia, Kelowna, British Columbia, and its newly announced event in Temecula Valley of California.
The terms of the new partnership include the 2014 and 2015 series, with an option for 2016. “The relationship between Newton Running and Destination Races will help both partners grow while doing the things we love: running and wine tasting,” comments Yo Schmidt, Director of Events for Newton Running. “We are looking forward to great locations and fantastic wine, as well as the ability to reach out to Newton runners and potential Newton runners. Through outreach before, during and after the events, we hope to build relationships in the Newton Running community and bring more people to fantastic venues throughout the U.S. and Canada.”
The Destination Races and Newton Running partnership will offer enhanced benefits to event participants including opportunities for those running in Newton shoes to win merchandise, race entries, apparel and other prizes. “We view this as a partnership that brings tangible value, not only to Destination Races and Newton Running, but as importantly to our loyal race participants and fans,” according to Destination Races President, Matt Dockstader. “We feel Newton’s energy, creativity and its passion for running is the perfect compliment to Destination Races and look forward to rolling out the 2014 Destination Races Wine Country Half Marathons presented by Newton Running.”
