Cudas Footwear announced that John Bashford of Bashford and Associates, has joined the Cudas sales team. Bashford will oversee sales efforts in North Carolina, South Carolina and key portions of Virginia and West Virginia.

Bashford has served the outdoor accessory market for over 20 years, currently representing specialty brands Croakies, Aventura Clothing and Hobie Eyewear. Says Bashford, “Good looking, performance water shoes will be a great addition to my lines, everyone needs protective, water friendly footwear where I live, whether they walk the beach or paddle around in a boat.”

“Cudas is proud to welcome John on board,” said Andy Jacobs, president of Cudas Footwear. “John will help spread the Cudas story in one of our favorite parts of the country. We’re very excited to have him on our team.”

Cudas Footwear, over 20 years strong and family run, is based in Ashland, VA. Cudas sandals and aquatic footwear can be found in outdoor specialty stores, surf shops, and active lifestyle boutiques in the US and beyond.