Dynafit North America added professional skier Cody Barnhill to its athlete team and said he will lead American product development efforts on a new line of Dynafit free touring skis that will be available in Fall 2015…
Year: 2014
Specialized Deploys Social Media Platform to Select Dealers
Specialized Bicycle Components launched a version of the popular bicycle-specific social media site Strava to select retailers in the US, Canada, UK, and Australia that enables them to create a community unique to their store…
McDavid Signs DeAndre Jordan
McDavid Inc., the maker of sports medicine and performance/protective apparel, announced a new partnership with DeAndre Jordan, the blossoming star center of the Los Angeles Clippers…
US PALM Purchased by Founder
US PALM, an AK47 accessories and soft armor solution company, announces that founder Robert Anderson has purchased US PALM [US Primary Armament Logistical Manufacturing] from its holding company SGC Global Industries…
ray Loon Marketing Group Hires Web Developer
Gray Loon Marketing Group has hired Scott Bishop as web developer…
Firearms Industry Economic Impact Nearly Doubles in Five Years
The total economic impact of the firearms and ammunition industry in the United States increased from $19.1 billion in 2008 to $37.7 billion in 2013 which is a 97 percent increase. The total number of full-time equivalent jobs rose from more than 166,000 to more than 245,000, a 48 percent increase in that five-year period, […]
Running Vendors Stand by Track Athletes Amid Possible Unionization
Brooks, Saucony, Oiselle and CEP Compression all issued statements indicating they stand by the Track & Field Athletes Association if the TFAA calls for a collective action against the USA Track & Field (USATF), the sport's governing body. According
NOAA Fisheries Commits to Develop a National Recreational Fishing Policy
An announcement by the National Oceanic and Atmospheric Administration that NOAA Fisheries will develop a national recreational fishing policy was greeted enthusiastically by sportfishing and boating leaders…
The Clymb Partners with Oregon on Major Adventure Tourism Campaign
The Clymb, a private sale site that got its start helping outdoor vendors liquidate surplus inventory, has partnered with Travel Oregon to help support one of state's most comprehensive campaigns ever…
Evolv Footwear Partners with 5Point Film
Evolv Sports, manufacturer of climbing footwear, announcesd their support and partnership with the 5Point Film Festival…
Rider Sandals Heading to Coachella
Rider Sandals has teamed up with The World Famous KROQ radio station to help host the KROQ Party House at Coachella during the first weekend of The Coachella Valley Music and Arts Festival…
Modell’s Opening 156th Store in Penn Plaza
Modell’s Sporting Goods is celebrating the opening of their 156th location, arriving in Midtown Manhattan in Penn Plaza at 430 Seventh Ave on the corner of 34th St & 7th Ave…
Aerosoles Launches Premium Line
Aerosoles announced the launch of its new premium line, Signature by Aerosoles…
NYPD Shuts Down Massive Nike Foamposite Sneakers Crowd
A Soho store, Supreme, cancelled the sale of the new Nike Air Foamposite 1 out of concern for public safety, after an estimated 800 people lined up outside the store Wednesday night. By 7:30 p.m., the police shut the street down and dispersed the crowd…
Seattle Sports Names New GM of Retail
Seattle Sports named Terri Reade as its new general manager, retail, effective immediately…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal