Modell’s Sporting Goods is celebrating the opening of their 156th location, arriving in Midtown Manhattan in Penn Plaza at 430 Seventh Ave on the corner of 34th St & 7th Ave, only one block from one of the most historic sports venues in the world, Madison Square Garden. On Friday, April 4th doors will open at 7 a.m. to introduce the newest Modell’s to the morning commuters and tourists.

Mitchell Modell, CEO of Modell’s Sporting Goods says “We’re very excited to add our 156th location in Midtown Manhattan on 34th & 7th.  When the opportunity first came about, we just knew we couldn’t pass it up!  We love how its unique location at Penn Plaza one block north of The Garden connects convenience and passion for residents, commuters, tourists and fans of all ages.”  

Modell’s will continue its celebration on the weekend of April 11th & April 18th with player appearances, giveaways, ticket sweepstakes, and more!

The retailer operates 156 stores located in New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and Washington, DC.