Rider Sandals has teamed up with The World Famous KROQ radio station to help host the KROQ Party House at Coachella during the first weekend of The Coachella Valley Music and Arts Festival.
The KROQ Party House at Coachella is a private estate that will feature an enormous pool, live music, live poolside broadcasts and interviews, prizes, drinks, and more. The KROQ Party House at Coachella will also feature Rider foosball tables, sandal giveaways, and a Rider lounge area with other fun games and activities.
With a stellar crop of talent already announced for The Coachella Valley Music and Arts Festival this year, listeners can expect some of the most intimate performances of the week at the KROQ Party House at Coachella; past performances and guests have included Mumford & Sons, Gotye, Florence from Florence and the Machine, The Black Keys, Vampire Weekend, Phoenix, Foster the People, AWOLNATION and more.
“We couldn’t have found a partner better than KROQ to help us reach the core music festival audience,” said Ricardo Mohr, Director of Marketing at Rider USA. “In the past, the station has created an amazing experience for music lovers and Rider wants to raise the bar for this year’s event.”
KROQ has begun giving away tickets to listeners, both for its exclusive KROQ Party House at Coachella and The Coachella Valley Music and Arts Festival itself, and expects to have hundreds of eager fans enjoying the pool and the music during the first weekend.
